writer. editor. storyteller.
Penn Station OOH Ads
Pictured above are the two main themes from Everyday Dose’s OOH campaign at Penn Station, NYC. First is Un Clutter your Mind. This theme is centered around the focus-boosting effects of Lion’s Mane in functional coffee. The second theme, Zen in Penn, hits on the calming effects of L-Theanine to balance the jitteriness of regular coffee.
Too many brands play it way too safe with copy.
Understand your audience and their sense of humor, then tap into it.
They’ll dig it.
To me, marketing comms should be as enjoyable as they are informative.
This customer shared their feedback on social media.
Product Copy.
Podcast Ad Reads.
I had the opportunity to write for the biggest podcast in the world — the Joe Rogan Experience.
I got to write some ads for former Navy SEALs Andy Stumpf & Jack Carr. Very cool.
Specialty Roasts.
Specialty roasts for the Exclusive Coffee Subscription are a passion project of sorts. Each bag gets unique art and a unique micro-lot from an incredible farm. Each roast takes on a life of its own. It was a lot of fun to work with the coffee and design teams to get each of these just right.
Email Campaigns.
Brand Collabs.
Here are a couple of examples of some really cool brands I had the opportunity to collaborate with.
Digital Media and Executive Briefings.
I helped build an entire news site from scratch. Over 150 bylines from me alone, tens of thousands of views, and these screenshots are all that’s left. Working with a team of fellow journalists who were dedicated to helping eliminate the clutter of fake news and disinformation in the media was a monumental challenge. I absolutely loved it. Even though the pandemic killed us just as we were picking up steam, I am always gonna be proud of the work we did and the experience I gained along the way.